1. Service-area clarity
Primary city, service-area page, and served towns are visible and truthful.
HVAC website mini-audit checklist
The free mini-audit scores observable website clarity from 0–2 in each category, then summarizes the 3–5 highest-friction items.
2. Urgent service path
Phone and urgent-service paths are easy to start if those services are actually offered.
3. Quote/contact friction
Forms and contact choices are easy to find, understand, and use without unnecessary steps.
4. Trust proof placement
Current, supportable proof appears near the decisions it helps visitors make.
5. Mobile scan/readability
Important information, tap targets, and request paths remain clear at phone widths.
6. Local page structure
Services, locations, contact paths, and supporting pages are organized in a way local visitors can follow.